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Technology  and  innovation  are  areas  where  Mexico  has  significant
    potential but also challenges. The adoption of advanced technologies and


    investment in innovation are essential to maintaining competitiveness in

    the global market. Mexico must make progress in these areas, promoting

    an  environment  that  fosters  research  and  development,  as  well  as  the

    adoption of new technologies by local and international companies. The

    digitization  of  the  supply  chain  and  the  implementation  of  technologies

    such  as  artificial  intelligence  and  the  Internet  of  Things  (IoT)  are  crucial

    steps that Mexico must take to stay at the forefront of nearshoring.


      In  addition  to  these  internal

      challenges,  Mexico  must

      also  face  competition  from

      other          Latin         American

      countries that are seeking to

      attract                   nearshoring

      investments. Countries like


      Colombia,  Brazil,  and  Costa  Rica  are  improving  their  regulatory


      environments  and  offering  incentives  to  attract  companies  looking  to

      relocate  their  operations.  To  maintain  its  leadership  position,  Mexico

      needs to differentiate itself, not only by improving its infrastructure and

      regulatory  environment  but  also  by  offering  tax  incentives  and  other

      benefits that make the country more attractive for investment.




      In summary, Mexico is in a privileged position to take advantage of the

      opportunities  presented  by  nearshoring,  thanks  to  its  geographical

      location,  competitive  costs,  and  favorable  commercial  framework.


      However,  to  maintain  and  expand  this  competitive  advantage,  the

      country must address key challenges in infrastructure, workforce training,

      security,  technology,  and  innovation.  Additionally,  it  is  essential  that

      Mexico  maintains  a  stable  and  predictable  regulatory  environment  that

      inspires confidence in foreign investors. The renewal of the USMCA and
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